Where Film Meets Coastal Charm

The third annual Golden Isles Film Festival is happening October 22-25, 2026 in Historic Downtown Brunswick, GA.

What you can expect

Expect thought-provoking films you won't find in traditional theaters, engaging Q&As with directors and creators, and the chance to connect with fellow film lovers in an intimate festival atmosphere. Whether you're discovering emerging talent, exploring diverse perspectives from around the world, or simply enjoying a weekend immersed in great storytelling, GIFF offers a genuine film festival experience with Southern hospitality.

Allow us to introduce ourselves.

Portrait of a smiling young man in a suit against a white background.

Pryce May
Founder and Executive Director

Pryce is a dynamic force in the film industry, serving as both the Founder and Executive Director of the esteemed Golden Isles Film Festival (GIFF), and as the Creative Director of PM Cinematography. As a Guatemalan Adoptee, Pryce found his true calling in independent filmmaking and storytelling, where his lifelong passion for being part of Georgia’s revered film industry began to take root in the Golden Isles of Georgia.

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AJ Alston
Program Director

AJ serves as the Program Director of the Golden Isles Film Festival (GIFF) and Coastal Film Academy (CFA), curating a dynamic lineup of compelling stories and cultivating new indie filmmakers. With a passion for fostering connections, AJ oversees programming, engagement, and event planning, ensuring GIFF delivers an unforgettable cinematic experience. From childhood to university, AJ was a stage performer, writer, drama club and theatre guild member, and more. In 2017, AJ fell in love with film in ATLwood and has since championed to developing the untapped film market in the Golden Isles.

Our Origin Story

In 2023, our Founder and Executive Director, Pryce May, was approaching graduation, and the question, “What’s next?” kept coming up. Pryce had always dreamed of entering the film industry but was unsure where to start. The Golden Isles was his home, but there was no local infrastructure to sustain a career in the film industry and keep him rooted in the area. This moment of realization sparked the creation of the Golden Isles Film Festival (GIFF).

While working as a student assistant at the Lucas Center for Entrepreneurship, Pryce participated in one of their globally recognized and award-winning programs, the Idea Bootcamp. Directed by the esteemed Executive Director, Dr. Ande Noktes, the program challenges participants to start the day with a business idea and end it with a startup plan. This experience was crucial in shaping the foundation for GIFF. Along the way, Pryce met AJ Alston at another Lucas Center event, the Lucas Forum, a community platform for entrepreneurs to share their stories and ask questions of the community, where the two talked about their passion for film and creative arts.

Since its establishment, GIFF has hosted several industry events, including its inaugural film festival on October 11 & 12, 2024, in Historic Downtown Brunswick. GIFF is a key part of the Golden Isles Film Society’s mission to build infrastructure along Georgia’s coast, strengthening the state’s film industry and positioning Georgia as a primary hub for filmmaking, all while growing the creative economy.

Learn more about Golden Isles Film here. Learn about the Lucas Center for Entrepreneurship here.